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These are some good points that are mentioned in the article.
- Don’t appeal to emotion. The research suggests that emotional strategies don’t work to budge belief.
- Don’t get sucked into factual arguments. Debates over the facts of a conspiracy theory or the consequences of believing in a particular conspiracy also fail to make much difference, the authors found.
- Focus on prevention. The best strategies seem to involve helping people recognize unreliable information and untrustworthy sources before they’re exposed to a specific belief.
- Support education and analysis. Putting people into an analytic mindset and explicitly teaching them how to evaluate information appears most protective against conspiracy rabbit holes.
The problem is often that people attach their whole world view on these theories. So when you try to reason with them it becomes personal for them, because you attack their world view.