How collaborative commons and open organization principles align

In his book, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, Jeremy Rifkin explores the rise of collaborative…

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The assumptions regarding the best way to supply goods and services has to change if the marginal cost goes down to near zero. That demand is still there, but the cost of supplying it is near zero and the supply far exceeds the quantity needed or demanded. The mindset should not be on profiting (marketing benefit) for the supply of the item, but more on just the joy of providing it (social benefit).