How Discourse Scaled to $10M ARR With Only 1 Salesperson

It all began in 2013 with a vision – and a small team of engineers building a product that would disrupt the rapidly stagnating online forum space. While we didn’t specifically call it out at the time, we were going to market with a product-led sales strategy that we nurtured to a point where it became a fully blown growth strategy which sustained us for the next decade.

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