The whole thing sounds like a museum of ingenuity. Drive-thru lanes made from recycled tires, for example. Here’s something you may not know about recycled tires: “This material produces less carbon-dioxide and allows more water to be absorbed, reducing the amount of rainwater going down the drain.”
It might be just PR. But in any case, we need everyone to change if we want to make an impact. If social pressure, PR or just the realization of change is finally happening, we should welcome it.