- Effective activism begins with clearly articulating the TZM Train of Thought on a dedicated “About” page in your local language using straightforward terminology. The 2014 publication TZM Defined provides valuable guidance for this task. This writing exercise also strengthens your ability to explain the movement more fluently and precisely.
- Develop a comprehensive FAQ[1] page with well-crafted answers. This resource allows you to manage inquiries more efficiently by directing people to relevant information when questions repeatedly arise through emails, chats, social media platforms, and other channels.
- Implement a contact form based on email communication. Email remains an open standard that’s universally accessible across various operating systems and applications, ensuring maximum accessibility.
- Maintain a blog section for publishing your Activism > Reports with RSS capabilities. This RSS feed can then power automated content distribution to social media and other platforms.
- Create an engagement page detailing how visitors can get involved, including your meeting schedule, upcoming events, and information about specialized teams within your chapter.
- Curate a resources page featuring essential lectures, podcasts, and documents that effectively communicate TZM principles.
- Establish a dedicated section highlighting local solutions that facilitate transition toward an NL/RBE[2]. Focus on the five key economic transitions: open-source, automation, localization, digital_feedback, and strategic_access.
- Prioritize simplicity in website navigation and readability—remember that less is often more effective in digital communication.
- Research and implement search engine optimization strategies to enhance your online visibility and reach.
- Apply an appropriate Creative Commons copyright license to protect and share your content according to your intentions.
- Ensure compliance with GDPR regulations when handling personal information, and publish a clear privacy statement outlining your data practices.
An example: